Data shows there are over four million ‘pet influencers’ in the UK, with figures set to explode in 2022

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Tuesday December 07, 2021 5:00 AM

(Photo by Matthias Reichl/Getty Images)

New research has revealed how more than four million pets in the UK are making money for their owners through brand partnerships and merchandise sales.

Data from GoDaddy, a US web hosting company, found that entre-paw-neurs’ are set to earn an average of £15,224 in 2022, with dogs (£15,627) charging higher fees than cats ( £12,895).

The money is currently used as a side business by nearly 1.9 million Brits, while more than 832,000 owners treat their pets’ earnings as their main source of income.

GoDaddy research shows these numbers could rise in the next 12 months, as 32 per cent of pet owners look to turn their animals into online stars in 2022. This could mean an additional 5.3 million animal stars in the UK by the end of next year .

Pet websites are becoming an increasingly important educational tool. GoDaddy estimates that there are around 3.6 million sites in the UK that have been set up to help raise awareness, with another 6.3 million sites likely to be registered next year.

Meanwhile, with 39 per cent of the British public surveyed saying they are more likely to buy products from brands that associate themselves with cute animals, business opportunities for pet owners are increasing.

Ben Low, Head of GoDaddy UK & Ireland added: “Since the start of the pandemic, people have turned to many different side businesses to supplement their earnings, as many industries have struggled. Building business support websites around lovable pets is one of the most compelling and heart-warming examples we’ve seen. We’ve been really happy to help people like Selena – and their paw buddies – get their new projects online quickly and easily.”

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